programming, Kwesé, has again managed to secure
the best in sports rights for its viewers by adding the
2018 Fifa World Cup and the Fifa Confederations Cup
2017 to its already impressive roster.
As the world’s best compete for football’s most
prestigious title, and living legends like Neymar,
Messi, Ronaldo and Toure compete for their nations’
pride, Kwesé will give Africa a front-row seat. Will
Germany retain top honours or will 2018 be the year
when an African nation hoists the trophy for the first
time?
Whatever the outcome, a record number of African
sports fans will be able to catch all the action LIVE on
Kwesé.
The broadcaster has secured exclusive free-to-air
(FTA) rights for sub-Saharan Africa (excluding South
Africa). Kwesé will broadcast the tournaments
through its pan-African FTA channel Kwesé Free
Sports (KFS), currently Africa’s largest FTA channel,
which boasts a potential audience in excess of 100-
million.
African viewers who would otherwise not have seen
football’s greatest showcase will be able to view it
live on KFS!
In addition to its exclusive FTA rights, Kwesé has also
secured non-exclusive Pay-TV rights for sub-Saharan
Africa (excluding South Africa). Kwesé’s broadcasting
rights will include coverage on all Kwesé platforms,
including TV online and mobile platforms.
“There is no doubt that the Fifa World Cup is a
highlight for sports fans all over the globe and Africa
is home to some of the game’s biggest fans. We had
to have these major sporting events on our
platforms.
“With exclusive rights to broadcast the tournament
free-to-air, we are staying true to our intention to
deliver the best sporting programming to as many
people as possible across the continent,” said Joseph
Hundah, President and Chief Executive Officer
of Econet Media.
“The exclusivity of our FTA rights for the 2018 Fifa
World Cup and the Fifa Confederations Cup 2017
means Kwesé is the only platform on the continent
licensed to bring live action from these two iconic
events free of charge. We will be reaching even larger
numbers by bringing this content to people who
would otherwise not be able to afford it on pay
platforms.”
“Fifa has decided to award media rights to Econet
Media because we trust in their professionalism and
capacity to provide a high-quality viewing experience
through the Kwesé network.
“In Econet Media we believe to have found a reliable
partner exploring new distribution paths, particularly
on the digital side, working with Econet Media’s
growing free-to-air network Kwesé Free Sports, as
well as established broadcasters in the region, to give
millions of fans an unforgettable experience of the
2017 and 2018 Fifa events,” said FIFA Chief
Commercial Officer Philippe Le Floc’h.
As part of this deal fans will also be able to watch
the Fifa U20 World Cup 2017, Fifa U17 World Cup
2017, Fifa Beach Soccer World Cup 2017, Fifa U17
Women’s World Cup 2018 and Fifa U20 Women’s
World Cup 2018 on all Kwesé platforms, including
Kwesé Free Sports, Kwesé Sports 1 & 2,
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